The Dryeye Rescue Pack is a curated box that connects doctors with new dry eye products from various brands, allowing them to discover and try new treatments while helping brands expand their reach within the optometry community. Additionally, it serves as a strategic tool to increase sales on Dryeye Rescue, positioning it as the leading marketplace for optometry products. The objective was to create a cohesive and professional brand presence for the Rescue Pack through packaging, marketing collateral, and digital assets that reinforce its value to both doctors and brand partners.
Objective
Execution
The project involved the development of brand identity, packaging, and supporting materials, ensuring a polished and consistent presence across all touchpoints.
Key deliverables included:
- Package Design & Print Collateral – Designed the Rescue Pack packaging to reflect the premium quality of the curated products inside. Created an accompanying brochure with compelling copy, outlining product details and benefits, and managed the printing process.
- Product Referral Pad & Customization System – Developed a referral pad for doctors to track product recommendations, and built an online system that allows practices to customize their pads for a personalized experience.
- Wholesale Catalog & 3D Visuals – Designed a wholesale catalog showcasing additional products available in the Dryeye Rescue inventory, separate from the Rescue Pack. Created 3D product models used for advertisements, cover designs, and key marketing pages to enhance the catalog’s presentation and clarity.
- Brand Continuity & Digital Integration – Ensured all materials aligned with Dryeye Rescue’s overall brand, maintaining a seamless look across print and digital platforms to reinforce its position as the go-to marketplace for optometry products.
By delivering high-quality visuals and strategic branding, the Dryeye Rescue Pack successfully positioned itself as a valuable tool for doctors and brands alike, driving brand partnerships, doctor engagement, and sales growth on Dryeye Rescue.
