To develop the Capio System, a streamlined custom ordering platform that allows optometry practices to select from a curated library of 500+ pre-designed products for in-office patient engagement and marketing. The goal was to design the system infrastructure, create a seamless online ordering experience, and produce high-quality printed materials that align with each practice’s branding and patient education needs.
Beyond developing the Capio System’s guidelines and functionality, I was also responsible for designing over 500+ products, establishing an online ordering system, and overseeing the design, print production, and nationwide shipping of the Capio System to practices.
I led the full design and execution process, ensuring that the Capio System was both efficient and visually cohesive, while providing optometry practices with a hassle-free way to customize their patient engagement materials.
Key deliverables included:
- System Design & Brand Guidelines – Developed the structural and branding guidelines for the Capio System, ensuring a seamless, high-quality user experience for practices ordering custom materials.
- 500+ Custom Products – Designed a library of over 500+ print-ready materials, including patient education materials, branded marketing collateral, product sheets, and promotional assets, all tailored for optometry practices.
- Online Customization & Ordering Platform – Created a user-friendly online system where practices can browse, select, and personalize their Capio products based on their preferred treatments, branding, and patient engagement strategies.
- Design, Print, and Fulfillment Process – Once orders were placed through the Capio System, we handled the design finalization, printing, and nationwide shipping of the customized materials directly to each practice.
- Scalability & Nationwide Deployment – Designed the Capio System to be scalable and adaptable, allowing practices across the country to easily order and receive their customized patient engagement materials.
By developing the Capio System from the ground up, this project successfully provided optometry practices with a streamlined, high-quality solution for acquiring custom patient engagement and marketing materials without the burden of in-house printing. The result is a highly efficient, brand-aligned, and scalable system that enhances patient education, product awareness, and practice marketing efforts.
