To develop a customizable Dry Eye Kit that allows optometry practices to create tailored patient care packages with curated product bundles. This system enables practices to offer multiple products at a better value, increasing sales while providing patients with a comprehensive treatment solution. Additionally, the kits are designed to align with each patient’s unique treatment plan, reinforcing doctor recommendations and enhancing compliance.
Beyond patient benefits, the kit also serves as a revenue-generating tool for practices, as each includes a custom discount code and QR code that, when used for future purchases, provides the practice with a percentage-based kickback on every sale.
led the art direction, design, testing, and production of the Dry Eye Kit, ensuring brand consistency and an engaging unboxing experience for patients.
Key deliverables included:
- Custom Kit Design Per Practice – Practices could create tailor-made kits featuring their logo, branding, and a unique discount code for Dryeye Rescue, increasing brand exposure while offering patients bundled savings.
- Exclusive Practice Discount Code & QR Code – Each kit prominently displays the practice’s unique discount code and a QR code for future purchases, allowing patients to conveniently reorder while generating passive revenue for the practice through a percentage-based commission per sale.
- Construction & Fulfillment – Managed the design, assembly, and shipment of each customized kit, ensuring high-quality production and seamless delivery.
By delivering a fully customizable and practice-specific Dry Eye Kit, this project successfully enhanced product bundling strategies, increased sales, and improved patient compliance. Additionally, the inclusion of a practice-branded discount code and QR code incentivized repeat purchases while creating an additional revenue stream for the practice, making the kit an effective tool for both patient care and business growth.
