To enhance patient education, increase product engagement, and drive sales for both Dryeye Rescue and individual optometry practices, we developed an interactive app for touchscreen digital displays integrated into the Dryeye Rescue kiosk system, located in over 400 optometry practices nationwide.
Beyond educating patients and promoting product sales, we also created a new monetization model by offering sponsorship and premium brand placement opportunities. This provided brands with the opportunity to gain nationwide exposure within optometry practices while also allowing practices to showcase their favorite products, brands, and in-house treatments. This dual-purpose approach not only strengthened product visibility but also empowered practices to curate their own kiosk experience based on their product allegiances and patient needs.
We designed the user interface, user experience, and content for the app, collaborating closely with the app developer to bring the vision to life. The app was built with a clean, intuitive design that guides patients through informative content, product highlights, and doctor recommendations.
Key features and deliverables included:
- Touchscreen App for Kiosks – A visually engaging, interactive app that educates patients on eye health, highlights doctor-recommended products, and drives sales for both Dryeye Rescue and individual practices.
- Backend System & Practice Customization – Developed a backend platform to store practice information and curate personalized playlists based on product allegiances, doctor preferences, and treatment recommendations.
- Sponsored Brand Placement & Ad Revenue Model – We created an app infrastructure that allows brands to purchase ad space and premium product placements, turning the kiosks into a nationwide marketing and revenue-generating platform. This also enabled practices to feature their preferred products, brands, and in-house treatments, making the kiosks a personalized patient education tool.
- 3D Content & Product Showcases – Created high-quality 3D visuals and animations to bring products to life, making them more engaging and enticing for viewers while reinforcing educational messaging.
- Online Content Customization for Doctors – Designed an online system where doctors can hand-select the content displayed in their practice, ensuring their kiosk aligns with their preferred treatments, brands, and patient care approach.
- Support & Informational Resources – Developed an FAQ and “Get to Know Your Display” page that answers common questions, along with a built-in support system for troubleshooting issues.
- Installation & Setup Videos – Produced informative 3D videos demonstrating how to properly set up and install the Dryeye Rescue display, ensuring a smooth onboarding experience for new practices.
By integrating a customizable, content-rich app into the Dryeye Rescue kiosks, we successfully enhanced patient education, strengthened product marketing, and increased sales for both Dryeye Rescue and individual practices. Additionally, we transformed the kiosk system into a powerful advertising platform, allowing brands to reach a national audience while enabling optometry practices to feature their favorite products, brands, and in-house treatments, creating a more personalized patient experience.
